A Great Example Of Clear Wording In An Online Form
August 31st, 2008 Posted in General
I was just trying to buy next months train ticket and came across this brilliant attempt by first capital connect to trick their customers into agreeing to all of the marketing junk that you always get with any sort of signup to online services:
The text reads:
We may, from time to time, send you useful information and special offers about both our and our selected partners products and services. We will however NOT provide your details to any third parties, except in accordance with our terms and conditions, other than the train company you travel with. If you do not wish to receive this information or these offers simply clear the box.
As the saying goes ‘Clear as mud’, surely ‘Check this box to receive junk mail’ is sooo much clearer?
